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商品編號： 9-599-107 出版日期： 1999/04/27 作者姓名： Greyser, Stephen A.;Clendenin, John A. 商品類別： Marketing 商品規格： 7p 再版日期： 2004/08/04 地域： 產業： Professional sports teams & organizations;Arts, entertainment & sports 個案年度： 1999 - 1999
商品敘述：
Focuses on the impacts for Olympic sponsor companies of the bribery allegations related to the Salt Lake City Olympic Committee''s successful bid for the 2002 Winter Games. The spread of the scandal to the International Olympic Committee board members and the recent bids of other cities threaten the value of Olympic sponsorship to key companies involved.
涵蓋領域：
Communication;Crisis management;Consumer behavior;Consumer marketing
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